MANHAJمنهج
AOS-001 · Specification

The 6-layer revenue foundation,
specified in full.

Every Manhaj install carries this stack. The interface is universal. The orchestration is not.

FOUNDATION → INTELLIGENCE
◊ AOS-001 specification

Hover any layer to preview. Click to open its detail.

Six layers. Universal foundation. Each layer is bespoke — orchestrated to your stack, your ICP, your team's actual workflows.

SCHEMATIC · INDEX
01◊ Layer

Capture

Inbound · Ad · Referral · Web

A single source-of-truth ingress for every signal: web forms, ad platforms, referrals, missed calls, inbound DMs, partner APIs. Normalized, deduped, timestamped, and routed in real time.

Orchestrated tools
n8nGHLWebhooksTwilioMeta CAPI
◊ Layer.01 · Modules
m.01Web forms● ACTIVE
m.02Ad platform webhooks● ACTIVE
m.03Missed-call capture● ACTIVE
m.04WhatsApp / DM ingest● ACTIVE
m.05Referral attribution● ACTIVE
m.06Partner APIs● ACTIVE
UNIVERSAL: SHAPEBESPOKE: ORCHESTRATION
02◊ Layer

Qualify

Score · Enrich · Route

Captured leads can be enriched and scored against your custom ICP against a response-time target agreed for the implementation. Routing is explicit: qualified leads can page a human or an approved AI agent; other leads can enter an appropriate nurture path.

Orchestrated tools
ClaudeClearbitApolloGHLAirtable
◊ Layer.02 · Modules
m.01ICP scoring● ACTIVE
m.02Firmographic enrichment● ACTIVE
m.03Behavioural signals● ACTIVE
m.04Routing rules● ACTIVE
m.05Owner assignment● ACTIVE
UNIVERSAL: SHAPEBESPOKE: ORCHESTRATION
03◊ Layer

Engage

SMS · Voice · Email · WhatsApp

Speed-to-lead targets are configured by channel and operating constraint. An approved AI voice agent can handle missed-call paths; SMS, email, and WhatsApp can converge on a shared record, with relevant context available at human handoff.

Orchestrated tools
VAPITwilioResendGHLClaude
◊ Layer.03 · Modules
m.01Voice AI agent (VAPI)● ACTIVE
m.02SMS automation● ACTIVE
m.03Email sequences● ACTIVE
m.04WhatsApp Business API● ACTIVE
m.05Unified inbox● ACTIVE
UNIVERSAL: SHAPEBESPOKE: ORCHESTRATION
04◊ Layer

Convert

Book · Contract · Pay

Every conversion step is automated and observed. Booked call → reminder cadence → contract generation → ESign → invoice → payment. Stage progression is automatic; drop-offs trigger immediate follow-up — by AI or human, depending on stage.

Orchestrated tools
Cal.comPandaDocStripeGHLn8n
◊ Layer.04 · Modules
m.01Calendar booking● ACTIVE
m.02Contract generation● ACTIVE
m.03eSign● ACTIVE
m.04Stripe / payment● ACTIVE
m.05Pipeline progression● ACTIVE
m.06Drop-off alerts● ACTIVE
UNIVERSAL: SHAPEBESPOKE: ORCHESTRATION
05◊ Layer

Retain

Nurture · Reactivate · Upsell

The retention engine treats your CRM as a living asset. Dormant leads receive value-led nurture. Past clients are re-engaged on a quarterly cadence. Behavioural signals — not a salesperson's memory — trigger upsell and renewal.

Orchestrated tools
GHLCustomer.ioClaudeMixpanel
◊ Layer.05 · Modules
m.01Nurture sequences● ACTIVE
m.02Reactivation campaigns● ACTIVE
m.03Behavioural triggers● ACTIVE
m.04NPS + feedback loops● ACTIVE
m.05Upsell flows● ACTIVE
UNIVERSAL: SHAPEBESPOKE: ORCHESTRATION
06◊ Layer

Intelligence

Dashboards · Alerts · Attribution

One dashboard. Every metric that matters. Source-level CAC, channel ROAS, response-time SLAs, pipeline velocity, revenue attribution. Anomalies and stalls trigger alerts before they cost money.

Orchestrated tools
SupabaseMetabaseClaudeSlack alerts
◊ Layer.06 · Modules
m.01Pipeline dashboard● ACTIVE
m.02CAC + LTV● ACTIVE
m.03Response-time SLAs● ACTIVE
m.04Anomaly alerts● ACTIVE
m.05Attribution model● ACTIVE
UNIVERSAL: SHAPEBESPOKE: ORCHESTRATION
The split

What's universal. What's yours.

◇ FOUNDATION

Universal

The shape of every Manhaj install
  • Six-layer architecture (Capture → Intelligence)
  • Founder-grade dashboard + alerting
  • Measurable response-time targets
  • Single-source-of-truth lead intake
  • Pipeline progression automation
  • Behavioural retention engine
◆ MODULE

Bespoke

Configured uniquely for you
  • ICP scoring rubric — your customer, not a generic one
  • Tool orchestration — your existing stack, augmented
  • Voice + tone of every AI agent — your brand
  • Routing rules — your team's actual structure
  • Dashboards — the metrics you wake up thinking about
  • Retention cadence — your customer's real lifecycle

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